This makes me wonder if PR is actually effective, and not a massive money sink. Would that company really lose any noticeable amount of customers over that Twitter shitstorm? If so, how come that no one apparently got hurt over ACTA/SOPA and Snowdengate? I don't see companies losing significant business over trying to destroy the Internet itself.
Because they have good PR departments. A good PR department makes you forget that there ever was an issue, or if you remember the issue, you forget that the company was ever involved.
PR is an interesting job function in that if they do their job correctly, you forget that they exist. It's much like security in that regard. If you have a bad PR department, you'll know, because you'll be constantly under-siege in the media. (Uber comes to mind.)
