About 4 months after we launched our first SaaS, we fell off the face of the planet for months (long annoying story). It didn't grow… much. But it also didn't shrink. It was pulling in several grand a month on idle. We did it again a couple years later when it was a 5-figure amount, although we (mostly) kept answering support emails this time. No big deal. Now in the last 18 mos, for 6-9 mos we had total coverage on customer support, but zero new features and just one marketing push etc and again, it grew, but slowly.
Would I RECOMMEND it? No. I'm not telling you this story to encourage you to make the same mistakes we did (and no longer do). But did it kill us? Hardly. We still grew, except at the very end, and the "contraction" then was miniscule… a few hundred dollars out of $20k+/mo. (Now >$30k.)
Social startups require more more more more more more more more more more, always more. They're baby birds forever, mouths open, shrieking. Startups delivering measurable value to even the tiniest of businesses are not, do not. Business value is self-perpetuating. Your app is not less valuable next month if there are no new features; it is just as valuable as it was last month.
About 4 months after we launched our first SaaS, we fell off the face of the planet for months (long annoying story). It didn't grow… much. But it also didn't shrink. It was pulling in several grand a month on idle. We did it again a couple years later when it was a 5-figure amount, although we (mostly) kept answering support emails this time. No big deal. Now in the last 18 mos, for 6-9 mos we had total coverage on customer support, but zero new features and just one marketing push etc and again, it grew, but slowly.
Would I RECOMMEND it? No. I'm not telling you this story to encourage you to make the same mistakes we did (and no longer do). But did it kill us? Hardly. We still grew, except at the very end, and the "contraction" then was miniscule… a few hundred dollars out of $20k+/mo. (Now >$30k.)
Social startups require more more more more more more more more more more, always more. They're baby birds forever, mouths open, shrieking. Startups delivering measurable value to even the tiniest of businesses are not, do not. Business value is self-perpetuating. Your app is not less valuable next month if there are no new features; it is just as valuable as it was last month.
You get to choose which path you take.