I know of so many bike theft stories from my friends in SF, that this program is attractive because of those stories. It won't be your typical $100 bike-shaped-object and for $80/yr you can avoid all the bike theft, ownership and maintenance costs and stress.
These things are self locking, so you release it as soon as you leave it unattended and are not liable anymore. If you had to look for a docking station, it would be not practical.
Sounds like a No True Scotsman fallacy to me. I've commuted daily for years, plus occasional longer trips, on a used bike that cost $150 (plus another $100 to add lock, rear rack, fenders and lights). Maintenance may be a little bit more with a used bike, but it rides great.