This sounds gimmicky and worth watching once or twice, then forgetting about. Worthwhile art will continue to be created from a specific person's/group's vision, not an algorithmically generated sum of personal preferences.
I rarely watch movies or read books twice anymore. There's too much content already. The challenge with purely human art at this point is that it will be silenced by the perpetual flood of half-assed generated work. There will be room in elite art circles for more, but at some point the generated stuff will be so ubiquitous (and even meaningful) that anyone without connections is going to have a tough time building an audience for their handcrafted work, unless it happens to be particularly controversial or 'difficult' to make. The demand for visual stimulus will be satisfied by hypertuned AI models. Generative AI is not there quite yet but there's no reason to think it won't be better than 90%+ of purely human content within a decade given the pace of development over the last few years.
I don't buy this narrative at all. People like people and increasingly follow artists because of their personality and overall "brand." No one cares about generated AI art or its creator(s), because it's not interesting. It's also not sharable with other humans; see, for example, the frenzy around going to a Taylor Swift concert. The mass appeal and shared interest is part of the draw.
At best, you'll get something like a generic sitcom. The idea that "all visual stimulus will be satisfied by hypertuned AI models" doesn't line up with how people experience the arts, at all.
That may be the case today but kids are starting to grow up with this stuff as part of their lives, and I don't think we can anticipate the reaction as both they and the models grow in tandem. I think human creativity is much deeper than LLMs, but that is from my human perspective and I can't fully rule out that the LLMs may become better at it at some point in the future. I actually think they're already smarter and more creative than most people (though not more than the potential of any given human if they practiced/trained thoroughly).
I fully agree here. I want to be part of an audience, and as part of that audience I always look at the human development of the things to share - artifacts in the case of fine art, or experiences in the case of performative art. The artist will always be more important than their work to me.
I don't want to carry mechanical solutions labelled culture - deterministic enough, despite hallucinations - into the next generation that follows my own. It's an impressive advancement for automation, sure, but just not a value worth sharing as human development.
That being said, I think GenAI could be a valuable addition in any blueprint-/prototype-/wireframing phase. But, ironically, it positions itself in stark contrast to what I would consider my standards to contemporary brainstorming, considering the current Zeitgeist:
- truthful to history and research (GenAI is marketing and propaganda)
- aware of resources (GenAI is wasteful computing)
- materialistic beyond mere capitalistic gains (GenAI produces short-lived digital data output and isn't really worth anything)
I think that’s an extremely short sited perspective. There isn’t much that separates a “fun and wacky” movie from something impactful from a cinematography perspective. With the right music, ambience and script you could absolutely do any genre of movie you wish to.
I disagree, I believe your perspective is short-sighted. If you really think what makes a movie "impactful" is the music, ambience, and script then I don't think you have much media literacy.
It's no more ridiculous than saying what makes a painting impactful is the brush strokes. But if I copy Picasso's work stroke for stroke, why am I not Picasso? After all, the dumbass paints like a child, admittedly! How could someone like him ever be considered a great painter?
If they are stitching then I would consider that a form of art.
However, merely describing something is not doing the thing. Otherwise, the business analysists at my company would be software engineers. No, I make the software, and they describe it.
The end-goal here is humanless automation, no? Then I'm not sure your assumption holds up. If there's no human, I question the value.
You may question the value but if it’s anything like rugs you won’t be in the majority. People pay a significant premium for artisanal handmade rugs but that being said, more than 95% of the rugs people use are machine made because they’re essentially indistinguishable from a handmade one and are much, much cheaper and just as functional.
I'm sure eventually you can, but I don't think triggering emotions is the correct "KPI" so to speak.
On social media platforms, typically the most popular content triggers the strongest emotions. It's rage-bait however, or sadness bait, or any other kind of emotional manipulation. It tricks the human mind and drives up engagement, but I don't think that is indicative of its value.
To be clear, I'm certain that's not what you're doing, and the music is good. But I think it's complicated enough that triggering emotions isn't enough data to ascertain value.
I don't know, exactly, what combination of measurements are needed to ascertain value. But I'm confident human-ness is part of the equation. I think if people are even aware of the fact a human didn't make something they lose interest. That makes the future of AI in entertainment dicey, and I think that's what fuels the constant dishonesty around AI we're seeing right now. Art is funny in how it works because, I think, intention does matter. And knowledge about the intention matters, too. It maybe doesn't make much sense, but that's how I see it.
Right now there is a ton of stigma around AI art. That stigma fuels a ton of poorly-informed rhetoric against it. There is also tons and tons of casual use of AI art being shitposted for funsies everywhere that reinforces that rhetoric that AI art means "Push button. Receive crap. Repeat."
Meanwhile, as someone who has been engaged with the AI art community for years, and spent years volunteering part-time as a content moderator for Midjourney, the process of creating art via AI with intentionality is deeply human.
As an MJ mod, I have seeeeeeen things.... It's like browsing though people's psyche. Even in public portfolios people bare their souls because they assume no one will bother to look. People use AI to process the world, their lives, their desires, their trauma. So much of it is straight-up self-directed art therapy. Pages and pages, thousands of images stretching over weeks, sometimes months, of digging into the depths of their selves.
Now go through that process to make something you intend to speak publicly from the depth of your own soul. You don't see much of that day to day because it is difficult. It's risky at a deeply personal level to expose yourself like that.
But, be honest: How much deeply personal art do you see day to day? You see tons of ads and memes. But, to find "real art" you have to explicitly dig for it. Shitposting AI images is as fun and easy as shitposting images from meme generators. So, no surprise you see floods of shitposts everywhere. But, when was the last time you explicitly searched out meaningful AI art?
> But, be honest: How much deeply personal art do you see day to day?
You bring up a good point - very little. But, to be fair, those people aren't necessarily trying to convince me it's art.
I think you're mostly right but I am a little caught up on the details. I think it's mostly a thing of where the process is so different, and involves no physical strokes or manipulation, that I doubt it. And maybe that's incorrect.
However, I will also see a lot of people who don't know how to do art pretending like they've figured it all out. I also see the problem with that. It wouldn't be such a problem if people didn't take such an overly-confident stance in their abilities. I mean, it's a little offensive for that guy mucking around for an hour to act like he's DiVinci. And maybe he's a minority, I wouldn't know, I don't have that kind of visibility into the space.
I think a lot of the friction comes from that. Shitposts are shitposts, but I mean... we call them shitposts, you know? They, the people that make them, call them shitposts. There's a level of humility there I haven't necessarily seen with "AI Bros".
I think, if you really love art, AI can be a means to create a product but it can also be a starting point to explore the space. Explore styles, explore technique, explore the history. And I think that might be missing in some cases.
For a personal example, I'm really into fashion and style. I love clothes and always have. But it's really been an inspiration to me to create clothes, to sew. I've done hand sewing, many machine stitches too. And I don't need to - I could explore this in a more "high-level" context, and just curate clothing. But I think there's value in learning the smaller actions, including the obsolete ones.
"Turn this book into a two-hour movie with the likeness of [your favorite actor/actress] in the lead role."
This sounds marginally above fanfiction, so I do think it'll be very easy to tell them apart. "Terminator, except with Adam Sandler and set on Mars" is a cute, gimmicky idea, not a competitor to serious work.
Well, yeah. If you explicitly try to come up with a cute, gimmicky idea, it's not going to be serious. Taste still matters regardless of paint, cameras or computers.
Maybe, but I guarantee you this is going to get banned in the US for "safety" or "misinformation" reasons eventually (with large backing from Hollywood).
Not really. A vision implies a particular kind of project, presumably created by someone with expertise and some well-thought through ideas about what it ought to be. Personal preferences just mean that someone likes X qualities.
To use a real-world example: if the Renaissance-era patrons had merely written down their preferences and had work made to match those preferences, it's highly unlikely that you'd have gotten the Mona Lisa or David.
Which is to say that, there will definitely be some interesting and compelling art made with AI tools. But it will be made by a specific person with an artistic vision in mind, and not merely an algorithm checking boxes.
