The goal wasn’t really to make a profit so no, definitely not like the NYT. And that might be the demise, had they done something like NPR one much sooner with direct subscriptions it might have been easier to make it work.

I hope they survive though, hard to find content with the same quality and consistency elsewhere.

I don't think making a profit has to do with being a "big name" though.

I agree that I really want NPR to thrive!