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Mostly because the issues he mentions are not related to the actual reason people are dropping, the reason is _there is a lot of competition for everyone's attention_. Last time I turned on the radio i was a teenager, maybe 20 years ago, with the internet and podcasts there's very little reason to tune in, i have car play in the car and both pocketcasts and spotify, why would I ever tune in?

I listen to a lot of NPR podcasts and contribute to WHYY monthly but I don't think i ever tuned into WHYY, i don't even know the frequency they use :P

Reality is that all media is pretty much toast unless you're some big name like the NYT and this is really sad because i really love the NPR podcasts, but not sure how they can survive long term without the local radios.



NPR is (or was) one of those "big names like the NYT".


The goal wasn’t really to make a profit so no, definitely not like the NYT. And that might be the demise, had they done something like NPR one much sooner with direct subscriptions it might have been easier to make it work.

I hope they survive though, hard to find content with the same quality and consistency elsewhere.


I don't think making a profit has to do with being a "big name" though.

I agree that I really want NPR to thrive!


I'm probably in the minority here, but I'm trying to get away from digital media. I've got a pretty cool shortwave radio, and am always looking for interesting things to listen to. But, our local NPR station is insufferable at least half the time, so much so that I don't even bother trying it most days. As an aside, we are almost always listening to the NPR classical music station. It's absolutely beautiful, and a gift to listeners everywhere. I just wish they'd give up their jazz Fridays and opera Sundays.


Yeah, this seems more likely than Berliner's political explanation. There are so many podcasts now vying for your auditory attention.




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