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> Then there were dumb plans to make Firefox interesting (I think? What else were they doing?) like the idea of "colourways" being available for a limited time only, which was simply preposterous.

Nothing about this—the feature, and especially how they publicized it—made sense to me at first. Themes? OK, old feature, nothing to get excited about and I didn't even know they'd removed it in the first place, but sure. Limited time? Uh, what? Big announcement and interrupt my browsing session with a big ad? For a feature that wouldn't have been novel 25 years ago? None of it made sense.

... until they did the Disney tie-in colorway, at which point it all made sense. The original push must have been to generate "engagement" stats to show to potential advertisers, using a media push and user experience similar to what one would see for a paid advertising colorway.



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