When we call some information source "reputable" we are saying that we are relying on their reputation of having integrity so as to not have to dig into every detail of everything ourselves. Every article linked on godlike productions stands on it's own as well by this logic. If we go by this logic there is no reputable or disreputable organization, there are only articles. Of course that defeats the whole purpose of branding your organization, so even in this case there is no reason to trust Snopes or any other fact checker, there's no reason for fact checking because you have to fact check the fact checks yourself as every article stands on it's own.

But of course that's not how it works. We rely on brands like Snopes because we trust them, because we view them as having a reputation of integrity. So it isn't fud to point out that there are shameless bald faced liars without an ounce of integrity at all running the organization.