Doesn't mean that hardware has to remain hard forever. Maybe something could be done to make it simpler. Some things already have been done. For example, it is very simple to build your own PC out of readymade components.
By hard, we don't mean "difficult to understand and master"; one can learn electronics on his own in the same way he can learn programming. The tools and skills required are on par with software (well, the tools are usually better); it's just that hardware requires much more capital and time to build, and you have to deal with a lot of logistics and business issues.
A small team with no capital can build a ready-to-ship software product. A small team with no capital can build a working hardware prototype, but the step from prototype to actual, ready-to-sell product requires lots of resources.