I think that is a misuse of the phrase. First, you can have gmail (or whatever mail you use) setup a filter and not notify you. Second, when I'm shopping and get the ding, that's a reassuring sound, not an irritating one.
I was able to get a transaction for airline tickets canceled seconds after it was completed, because of the notifications I get. And this was a $2,500+ transaction, too. Not that I would have been on the hook, but my CC company made me jump through many fewer hoops because of how quickly I told them "hey, I'm not in Paris right now, that is fraud"...
I think that is a misuse of the phrase. First, you can have gmail (or whatever mail you use) setup a filter and not notify you. Second, when I'm shopping and get the ding, that's a reassuring sound, not an irritating one.
I was able to get a transaction for airline tickets canceled seconds after it was completed, because of the notifications I get. And this was a $2,500+ transaction, too. Not that I would have been on the hook, but my CC company made me jump through many fewer hoops because of how quickly I told them "hey, I'm not in Paris right now, that is fraud"...