There's a lot of context. The guy who made this site publically called out SEO's as scumbags, then used the dirtiest SEO tricks in the book to make his site rank well. When called out on it, he claims that he doesn't know SEO. Apparently now he's selling his expertise in this area he claims not to know anything about.
I guess to summarize, the only thing he did wrong was to be misleading about his exact knowledge on the topic of SEO. The thing is, you can start a business, and hire expertise. Thats not such a bad thing.
Aaron Wall can keep attacking me for a throw away comment from five years ago (five years!) and ignore the fact that I'm a fan of his as much as he wants.... but I'm not going to get baited into agree with what I said five years ago.
I was wrong about white SEO, I was right about black-hat SEO.
I've given him credit for teaching me the Jedi ways of SEO and for that I'm thankful. Don't be upset because you taught me how to do it well and in a white hat manner Aaron!
And yet when Jason takes your content and wraps it in Mahalo that is somehow legitimate. hmm. double standard, eh?
That is not an area where I taught you anything...it was one you discovered on your own, while analyzing Youtube.
The other thing you mentioned about YouTube was "If YouTube makes $250M from a sale their founders and VCs should give $225M of it back to the content owners like NBC and Loren Michaels who they stole it from!"
And I do hope you hold yourself to your own standards. Though if history is any guide :(