indeed and agreed. the Internet, or that subset of it which you frequent, will simply reflect the views and actions of those that built it. in the early days, the majority of the internet was built by folks who valued community, transparency, openness, diversity, etc. today, it is largely built by businesses with mandates to generate profit. but, there is also the Indie Web, et al.

personal opinion: big business is building a consumer/non-techie friendly web. builders of the Indie Web, we should compete not only on content and principals, but on this point too. example. i think many would switch away from gmail, and pay a nominal amount to do so, if there was a one click solution. why in the world is there no easy to use, secure, resilient, distributed competitor to skype. that technology is old as bones. please don't understand that to mean that i'd think it an easy task, it most certainly would not be easy. i mean, the competition is well funded, well staffed, well motivated. but, it'd be worth it.

There is a one-click solution: https://withknown.com/