If you're looking for a model, consider the CDC. Or your local health department.
The world isn't neatly divided into things that people care about (and do) and don't care about and therefore will never do). It's a continuum.
For example, many people in companies care about security but never have time to do enough. If you make it so that they can do more per unit of time, they'll do more.
The world isn't neatly divided into things that people care about (and do) and don't care about and therefore will never do). It's a continuum.
For example, many people in companies care about security but never have time to do enough. If you make it so that they can do more per unit of time, they'll do more.