When one makes decisions about what to purchase for a large organization, for a product which needs to perform well or people die, one assumes a degree of due diligence. A novel product requires more stringent due diligence than one which is a market standard. If no plausible mechanism of action is purported for a novel product that attempts to do things with several orders of magnitude more efficacy and less complexity than competitors, then yeah, I'm not buying it without independent testing.
If an underling at my restaurant replaced all dish-washing liquid and bleach solutions with a series of small metal figurines taped to the dishwasher and the prep tables, and told me "It cleans the surfaces galvanically", I'm not going to say "Brilliant!", I'm going to say "Brilliant, now prove it before it's allowed near my kitchen."
If an underling at my restaurant replaced all dish-washing liquid and bleach solutions with a series of small metal figurines taped to the dishwasher and the prep tables, and told me "It cleans the surfaces galvanically", I'm not going to say "Brilliant!", I'm going to say "Brilliant, now prove it before it's allowed near my kitchen."