We fired him* mostly because he was a real jerk to deal with. I found out later from other people in the industry he got fired a lot, mostly for being very abrasive and difficult to work with. A friend of mine fired him 4 hours after hiring him. After I fired him he actually shut down his rep agency (20 product lines and 7 reps) to focus on competing with me. That really surprised me that he would close his company to go head to head with me, at that point I realized I must have a way better idea than I thought.
* technically we fired his sales rep agency, since all 7 of his reps sold our line, his company repped for about 20 product lines at the time.