Same thing in the UK - using my O2 pay as you go in Spain is cheaper than a pay as you go in Spain for voice/sms, also using my UK phone in Spain for voice/sms is cheaper than using it in the UK.
Mobile pricing is mental - completely detached from technological restriction or infrastructure cost.
Also, some provider in EU ( as in France ) are making roaming free in most Europe already. However, unlike what the article suggested, you need to live in France to get them ( and remember the terrorists - you don't want to add yourself to some government shit-list just to save a few euro on holidays )
Mobile pricing is mental - completely detached from technological restriction or infrastructure cost.
Also, some provider in EU ( as in France ) are making roaming free in most Europe already. However, unlike what the article suggested, you need to live in France to get them ( and remember the terrorists - you don't want to add yourself to some government shit-list just to save a few euro on holidays )