Read the article again. Companies can in fact trademark a specific color and the... | Hacker News

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		mtts on Nov 15, 2009 \| parent \| context \| favorite \| on: Color: The Next Limited Resource? Read the article again. Companies can in fact trademark a specific color and they do - T-Mobile magenta is specifically mentioned. If T-Mobile magenta shows up in a photograph or a painting, that is, of course, not a problem, but if it shows up in another corporate logo (the article specifically mentions Engadget Mobile), T-Mobile gets to sue and wins.

jrockway on Nov 15, 2009 | [–]

Engadget Mobile's logo is still the same color, so I don't think T-Mobile sued and won. They simply mailed a nastygram, which anyone can do for any (or no) reason.

cachehit on Nov 15, 2009 | | [–]

Orange did sue EasyMobile over color. I am not sure if they won or not, but obviously they must have felt they had enough of a case to go to court.

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