That's why you get someone who is capable of understanding it.
You wouldn't hire some high school kid who's just about taught themselves HTML by reading a book for a week, and get them to write your web application from ground up. You'd hire someone who knows what they're doing.
Why is it seen as any different for Operations work? There is a reason systems administration is a skilled field, and a reason they're paid on a par with developers.
I think the reason this happens less and less is that sysadmins are cost centers, not revenue generators. When you have developers do that work (poorly or not), you don't have a group that's purely cost. Those costs get hidden in the development group.
However yes the issue of a team that "doesn't make money" is very real. Maybe you it should be "marketed" like legal or accounting: it doesn't make money, it saves money caused by SNAFUBAR situations.
You wouldn't hire some high school kid who's just about taught themselves HTML by reading a book for a week, and get them to write your web application from ground up. You'd hire someone who knows what they're doing. Why is it seen as any different for Operations work? There is a reason systems administration is a skilled field, and a reason they're paid on a par with developers.