"2. Secure server software ($5000). This does not seem to be an absolute necessity; there are a lot of sites on the web where you can send your credit card number unencrypted, and to date there have been no reports of the numbers being stolen. But catalog companies may believe that a secure link is necessary, and spending this $5000 would give Webgen a much more professional look."

When you feel like you've missed the gravy train for web startups, quotes like this remind you of all the good things about starting one in 2007.