No, their business model is (among other things) curated online courses — yes, for money; it is a "business model", after all.
Without looking, I can't say definitively, but I'd bet an appreciable number of the Photoshop tutorials found in your (probably also unverified) LMGTFY-fu are poorly written, inaccurate, inspecific as to which version of Photoshop they're teaching or otherwise suffer from quality control issues — and probably more than one, at that.
I've also never taken an Lynda.com course, myself, so I can't speak directly to the quality of their offerings. A number of former co-workers work there [1], however, and if they're any indicator of the caliber of people the company employs, then they're probably pretty solid.
They're selling a (presumably somewhat reliable) minimum level of quality in the courses they put up, so that people who have better things to do than perform comparative analyses of the free offerings out there [2] can get on with the thing they wanted to do in the first place: learn the material they're interested in learning.
I don't think that's a particularly terrible business model at all — especially if you can also flip it for $1.5b.
[1] Congrats to them, and I hope their options agreement included accelerated vestiture upon acquisition!
[2] A thing that might be rather difficult, given their desire to learn about the subject in the first place. How, exactly, do you know which course or tutorial is worth a damn if you don't know anything about its subject matter? I guess you could pay someone to do it...
Oh, wait.
EDIT: Footnotes instead of parentheticals for legibility.
EDIT 2: Please don't call people whose priorities and skillsets differ from yours "incompetent". It smacks of the kind of elitism I find so disgusting in our industry, and of the myopia I was referring to up-thread: "Well, if I can do this, everyone should be able to!"
Without looking, I can't say definitively, but I'd bet an appreciable number of the Photoshop tutorials found in your (probably also unverified) LMGTFY-fu are poorly written, inaccurate, inspecific as to which version of Photoshop they're teaching or otherwise suffer from quality control issues — and probably more than one, at that.
I've also never taken an Lynda.com course, myself, so I can't speak directly to the quality of their offerings. A number of former co-workers work there [1], however, and if they're any indicator of the caliber of people the company employs, then they're probably pretty solid.
They're selling a (presumably somewhat reliable) minimum level of quality in the courses they put up, so that people who have better things to do than perform comparative analyses of the free offerings out there [2] can get on with the thing they wanted to do in the first place: learn the material they're interested in learning.
I don't think that's a particularly terrible business model at all — especially if you can also flip it for $1.5b.
[1] Congrats to them, and I hope their options agreement included accelerated vestiture upon acquisition!
[2] A thing that might be rather difficult, given their desire to learn about the subject in the first place. How, exactly, do you know which course or tutorial is worth a damn if you don't know anything about its subject matter? I guess you could pay someone to do it...
Oh, wait.
EDIT: Footnotes instead of parentheticals for legibility.
EDIT 2: Please don't call people whose priorities and skillsets differ from yours "incompetent". It smacks of the kind of elitism I find so disgusting in our industry, and of the myopia I was referring to up-thread: "Well, if I can do this, everyone should be able to!"