"I'm sure there were plenty of skateboarding companies that tried to stick with the old style and simply went out of business."
All of skateboarding came to the brink of collapse in the late 80s and early 90s. No company was making any kind of money off the sport, only a few made just enough to keep some small sliver still alive. Major brands went under, skate parks went under, shops went under, contests ended, ramps went into disrepair, "vert" was declared dead and anyone who still enjoyed skating was harassed and ostracised as outcasts.
It wasn't until about a decade later that modern skateboarding, as we see it today, saw some hope of resurgence and was able to rekindle itself from the ashes of its former glory. All thanks in part to the those that trudged on during the rough times just for the love of the sport.
>All thanks in part to the those that trudged on during the rough times just for the love of the sport.
I.e. men.
Like IT: There was no money in it, just a load of guys doing it for the love of it. 20 years later there's huge money in it, those guys who were there at the start are at the top of the pile and the women who never previously showed an interest in it are on the sidelines screaming "BUT WHAT ABOUT THE WOMYN??!?!".
This whole equality war in IT is becoming incredibly tiring. Endless attacks from a transparent supremacy movement whose members were calling people in IT "nerds" 10 years ago.
I guess those people exist, but they're an awfully small part of it. I mean women have a much higher attrition rate than men once they get into the industry, so it's not just a case of starting at the top.
All of skateboarding came to the brink of collapse in the late 80s and early 90s. No company was making any kind of money off the sport, only a few made just enough to keep some small sliver still alive. Major brands went under, skate parks went under, shops went under, contests ended, ramps went into disrepair, "vert" was declared dead and anyone who still enjoyed skating was harassed and ostracised as outcasts.
It wasn't until about a decade later that modern skateboarding, as we see it today, saw some hope of resurgence and was able to rekindle itself from the ashes of its former glory. All thanks in part to the those that trudged on during the rough times just for the love of the sport.