Yes but, in light of that, this would be a simple solution apple could implement overnight if they wanted. I'm sure they won't for political reasons but I hope they think about it.
It's always interesting to me how simplistic significant changes to a product seem to outsiders. "Overnight" was the key word here. What most people don't consider is that the UI may need to undergo a serious revamp (with nearly unlimited possibilities to evaluate in order to find what Apple's design team believes best), the testing that QA has to perform to catch edge case bugs from the revision, not to mention that these changes may only be deliverable through an update to iOS itself (something that is already considered to be an unwelcome burden by some users).
If you don't think that Apple and its competitors genuinely want to deliver the best experience that they can within the time and cost budgets that they have to adhere to if they want to remain competitive then you severely underestimate the people who put in the long hours required to get these products into your hands.
Apple has made many changes to iTunes Connect already.
Xcode, OS X, iOS, and iTunes have been getting regular updates for years now.
Apple took the time to design a whole new language for app development, a whole new framework for game development, and another new framework for low-level graphics.
So any suggestion that the company doesn't have the time or resources to do a better job on the frontend doesn't square with reality.
Apple has no competitors in this category. There is no other app store you can use with an Apple product. All they have to do is achieve the bare minimum functioning product.
