One of the most naive comments I've read for a while.
Apple maintains one of the largest software portfolio's in the world, even Tim Cook doesn't think Apple is a hardware company and makes billions a quarter directly from its software and services:
That's not including the R&D that goes into developing iOS/OSX which they give away for free to complete the iPhone/iPad UX, which would be nowhere near as successful if it weren't for iOS and the optimized apps that ship with it.
Apple maintains one of the largest software portfolio's in the world, even Tim Cook doesn't think Apple is a hardware company and makes billions a quarter directly from its software and services:
http://www.businessinsider.com/tim-cook-apple-is-not-a-hardw...
That's not including the R&D that goes into developing iOS/OSX which they give away for free to complete the iPhone/iPad UX, which would be nowhere near as successful if it weren't for iOS and the optimized apps that ship with it.