Neither is reddit, but the press doesn't seem to care and a lot of users don't realize it either.
Protip: Never make your brand "always lowercase" because it just won't work.
However, it has an advantage in that it's rarely the start of a sentence (usually it will be The iPhone), and anyone using a Mac will have it autocorrect.
So the brand still doesn't work, since Apple never uses an article.
They do use articles in their presentations sometimes, though
Neither is reddit, but the press doesn't seem to care and a lot of users don't realize it either.
Protip: Never make your brand "always lowercase" because it just won't work.