Apparently I got my fill of Seth Godin's writing when I was ten years old.

Wow, I read all of these when I was 10, and now I've got a handful of Seth's more recent books laying around here.

I would have never made the connection. So strange.

Perhaps that's because he didn't write all of them:

"One author that worked closely with Seth Godin was Peter Lerangis. Using the pen name of A.L. Singer, Lerangis wrote four title: Blaster Master, Ninja Gaiden, Infiltrator, and Bases Loaded II: Second Season."

That's crazy. I read all of them when I was ten. I pretty much memorized the Ninja Gaiden book because I read it like 12 times (no idea why).