Because drama ought to be a part of the structure of a piece. When there's a logic to the drama's being there, then it's fine. When it's just drama added to a very simple idea, then it's excessive and a waste of reading.

Perhaps I'm biased, because I came across this just as I was finishing a large and dramatic post based on a similar idea. I worried a bit in mine trying to figure out just how to place my story in a way that it enforced what I was trying to say. That, to me, is the challenge of writing about something like this. This piece strikes me as much more divided between the point and the drama.

Then again, I'm a pretentious asshat of a writer who uses phases like "structural integrity" when describing writing, so perhaps I'm in the minority here. I'd suggest that perhaps writing good blog is like writing good code, however, in that there ought to be a reason for everything beyond just holding attention. There's a noticeable logic in well-written pieces that I don't feel this holds.