A shame the website is so utterly horrible though. Sorry, but it's true. Huge walls of text, stock MS Office clipart, "news" a year and a half old. It looks amateurish and smells of abandonware.
And your point exactly? He already knows it could be much better, obviously. It is his business after all.
And yet despite your finely tuned ability to detect amateurish abandonware he managed to bring in ~$75,000 revenue in on public plans, and if I had to take a guess anywhere between 1x - 1.5x in non-public plans.
As a general rule, we shouldn't use the obvious to tear someone down.