I will take his tame/boring "starups" any day over a large percentage of the startups I see on TechCrunch and Pando (which I am starting to see many that have tame/boring ideas at scale anyway). His business is profitable, he doesn't need to worry about the problems that come along with accepting VC money, and can sleep in during rush hour (sold me right there LOL). Many startups are high risk with a high reward long shot with just as high failure rate. So I will take lame but profitable ideas to the bank anytime.