Actual quote: "Instead of doing what’s easy for you, do what’s easy for your reader."
But that actual quote is an important point, expressed in few words: many inexperienced writers are "in love with the sound of their own voice" and forget to put themselves in the position of the reader.
* Link to an oversize PDF of your PowerPoint presentation
* Present idea salad in bullet point format
* Use italics and bold to give your argument "turbo boost"
Actual quote: "Instead of doing what’s easy for you, do what’s easy for your reader."