I went with what I have to type into National Rail Enquries where it's London Kings Cross and London Liverpool Street and etc etc. Knowing it took the data from NationalRail, this seemed the obvious approach.
On a similar minor note, it would be nice to have exact matches to the 3 letter station codes appear at the top of the list, as they do on 'official' sites.
This is a great site though and potentially very useful, great job!