Sorry, can you expand on their long game here? They've just made it easier, is that the bait? Captcha was already everywhere so it doesn't seem they needed bait to popularise it? It's also used by non Google companies who will presumably stop including it if Google decide to make it an impassable lock - which would I guess be the switch? Making it harder would just be back to before, so an actual effective switch would just be a lock? Which doesn't make sense for the obvious reason that Google make more money in their services are accessible. What are you getting at here?
if they drive all other are you a human solution out of market (they already own captcha which most sites can't exist with without being drowned in spam) and then start to charge/show intrusive ads on it, then you have no option other than accept it.
