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Yup, but then why bother with CPM? Just buy display ads for a fixed price in publications they believe their customers might read. Sure, it's not an improvement over what they did in the 50s but they don't have to worry about fraud.


Yes, that's one of the primary ways my startup sells ad space :)

It also means we have time to really look at each ad to make sure it's a fit for the audience or if there are ways to make it better.


Those ads are freakishly expensive. Like 10x more expensive than buying ads on FB/Google/Twitter.


My very biased opinion is that you get what you pay for.


In that case you're paying the commissions on the expensive sales people needed to take your order over the phone.




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