I am a pure CPA buyer, so, I agree, that I don't worry much about fraud.
The big money is in brands. P&G goes on a 6-month blitz making sure every man knows about the fusion razor, and the person that cleans the house knows what a swiffer is. They use an ad blitz to secure shelf space and consumer interest, then print money hand over fist for the next decade.
As a CPA buyer, I personally welcome rampant ad fraud because it keeps the people with real money like P&G from bidding up ad prices. Ad fraud screws brands and publishers. It helps CPA advertisers, because it keeps the brand money out of the system.
The big money is in brands. P&G goes on a 6-month blitz making sure every man knows about the fusion razor, and the person that cleans the house knows what a swiffer is. They use an ad blitz to secure shelf space and consumer interest, then print money hand over fist for the next decade.
As a CPA buyer, I personally welcome rampant ad fraud because it keeps the people with real money like P&G from bidding up ad prices. Ad fraud screws brands and publishers. It helps CPA advertisers, because it keeps the brand money out of the system.