The other Whatsapp, Telegram, is doing pretty well it seems in my environment with most contact immediately enabling end-to-end encryption. Maybe I'm in a privacy-aware bubble. True, there as also that other twitter people were enthusiastic about (even though it didn't do anything different from status.net). Diaspora didn't really become popular as well.
I almost did this to my friend group (who use iMessage and WhattsApp exclusively)
Maybe I'm making perfect the enemy of good, but I won't be 'pushing' my friends to move to anything other than textsecure. Unfortunately the iPhone version is a long time coming (and necessary for a switch in my friend group), and I'm becoming doubtful that it will ever arrive.
I don't want to force my friend group to switch only to have to learn the lesson all over again. I prefer an open-source, end-to-end solution with a lot of eyes on it.
Im my group of friends I am that guy who likes shiny new things and nothing has beaten mail/sms/phone (and facebook messages for vague acquaintances as a last resort) yet.