"We’re excited for a future where people won’t have to choose between ease and security, and where tools that allow people to secure their communications, content, and online activity are as easy as choosing to use them."
That future is now according to Apple.
In any case the real issue is protecting people from Google itself.
Apple's devotion to privacy ends at phone unlock; the easiest attack vector to social engineer or forensically determine. Today's announcement is not much more than a PR stunt to cover their ass and distract from their own repeated failings to secure their platform or networks.
"Apple's devotion to privacy ends at phone unlock."
If you had read either the privacy policy or security architecture, you would know that you have made a false statement here.
I think it's you who is trying to distract us from the fact that Google itself uses your private data for its own business purposes, and has a vested interest in not protecting you from itself.
I find it adorable how people buy into the rhetoric and trust that Apple doesn't leverage and track your data. They are a hardware and content company, and they absolutely leverage all the data they can in order to better market you the content they think you might want. Its not just business, its personal. Even with the lions' share of their money coming from hardware sales, so what? Without deep, targeted tracking and mining of user data for market research their entire mobile platform would implode along with the business models of their content partners and app makers.
Meanwhile, I show nor imply any support for Google on the subject. They are no better, perhaps worse.
That future is now according to Apple.
In any case the real issue is protecting people from Google itself.