Like so many things, a community manager is neither necessary nor sufficient for a good community. But it can still be a good idea to have one.
Like all roles - finance manager, IT manager, HR manager, etc - just appointing one won't fix all problems, but it's a good start if you're having problems in that area and trying to fix them. Having somebody in the room that represents that business concern, and knows what they're talking about, helps.
Like all roles - finance manager, IT manager, HR manager, etc - just appointing one won't fix all problems, but it's a good start if you're having problems in that area and trying to fix them. Having somebody in the room that represents that business concern, and knows what they're talking about, helps.