It's true that a film titled with Trajan shouldn't be retitled with Action Jackson (stereotypically 'classic' and 'hip, funny' fonts). And after perusing the 2010 catalog, I agree it looks considerably uglier in type terms, and that this is a mistake for a firm whose brand is partially built around the democratization of good design.
Then again, perhaps the lowering of aesthetic expectations will help to reduce the mild disappointment that accompanies appreciation of (most) Ikea products as ersatz and disposable substitutes for a level of aesthetic and manufacturing quality most of us can only aspire to. Verdana, then, may be regarded as a more truthful form of typographical communication, and signals a shift away from a petty-bourgeois dialectical proposition towards a more proletarian [You may purchase the rest of this article for $59.95]
Then again, perhaps the lowering of aesthetic expectations will help to reduce the mild disappointment that accompanies appreciation of (most) Ikea products as ersatz and disposable substitutes for a level of aesthetic and manufacturing quality most of us can only aspire to. Verdana, then, may be regarded as a more truthful form of typographical communication, and signals a shift away from a petty-bourgeois dialectical proposition towards a more proletarian [You may purchase the rest of this article for $59.95]