Agreed. I am currently working on a site to fill a need that my wife, an artist, has. I found that the best way to find great ideas is to ask friends and family.
The downside with friends and family is that they want to help you. Regular people want to help themselves. Find regular people, ask what their problems are, solve them, make money.
She's a craft/fashion/music/wedding nut and I've had more than a couple ideas for that half of the population.