Based on the name alone, I thought this was a bunch of activists trying to put together an open-source hardware automobile, that would look cool at the surface level, but would spend the next 10 years arguing over whether it should burn CNG or #2 ULS highway diesel, and finally end up as a human-powered pedicab with an on-demand electric motor boost.

But then when I saw real companies were involved, I thought exactly what you said.