It is completely explained on the site about the money.
1. Whatever is raised is matched by some well-off people who are willing to match.
2. They are raising $12m total
3. The money goes into selected campaigns where they have a good chance to turn the election and make the candidates support the reform agenda. They hire professionals who do this kind of thing.
4. None of the raised money is used for admin expenses.
5. If it works out, they continue into 2016 to turn more elections.
The question is, do people give a s*? Sadly, I'm pessimistic.. Drop $50 on this I'd say a pretty cheap lottery ticket considering how sick the system currently is..
1. Whatever is raised is matched by some well-off people who are willing to match.
2. They are raising $12m total
3. The money goes into selected campaigns where they have a good chance to turn the election and make the candidates support the reform agenda. They hire professionals who do this kind of thing.
4. None of the raised money is used for admin expenses.
5. If it works out, they continue into 2016 to turn more elections.
The question is, do people give a s*? Sadly, I'm pessimistic.. Drop $50 on this I'd say a pretty cheap lottery ticket considering how sick the system currently is..