I was a longtime Uber user who started using Flywheel a few months ago and haven't switched back. You get the convenience of an app as you would with Lyft/Uber along with the professionalism and expertise of a cab driver. I don't want to have to sit idle in the front seat of a Lyft for two minutes while the driver punches in the address on Google Maps, I want to say "Bush and Sansome" and have the driver take me there the quickest way possible. Also I don't have to feign interest in the driver's backstory and keep up a weak conversation during the entire ride--I just want to sit back, check my FB/Twitter feed, and zone out for a few minutes until I have to be "on" again when I arrive at my destination. If the cab driver sucks, you can just give them a low rating and you'll never get that driver again. I should note that I do not work for Flywheel, just a huge fan who switched from Uber due to some scummy tactics I read about (employees overwhelming competitive apps, etc).
Lyft allows you to input the address yourself right after you book a ride. The driver simply has to click on "Navigate" and he/she gets directed by their default maps application.
And I've never understood why people get so turned off by the driver talking to you. It's not that hard to tell the driver that you have to take care of some work on your phone- I've done this a few times before and the drivers have all been very respectful...