I got in early. I saw Senic mentioned in Y Combinator's summer 2013.

http://techcrunch.com/2013/08/09/senic-wants-to-revolutionize-measurement-starting-with-a-smartphone-connected-laser-distance-meter/

However I started having a sense of impending doom when the first few release dates slipped. November became December, December slipped to 2014.

What went wrong? Judging by the e-mail I received from Tobias, it seems like they struggled getting quality / consistency in the manufacturing based out of China?