Being able to use Jsonb through a framework and fully utilize it (through it) are not the same things. I will be definitely use it soon, but unless it's fully supported in frameworks (...) it won't be widely accepted.
There are ORMs like SQLAlchemy (Python) and Sequel (Ruby) which try to expose as much as possible of the features of all supported databases. It is common for Sequel to add support for new PostgreSQL features while the new PostgreSQL version is still in beta testing.