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I recently had occasion to write a job description for a web design job. It was surprisingly hard, and I recommend it as an exercise to anyone frustrated with the language of job postings.

I wound up taking refuge in the phrase "you'll need one or more of the following skills" and then describing my unicorn candidate. Using that, I worried a little less about lacking the "language" of the particular job. And, I think, I was able to avoid scaring away some strong candidates who might not have otherwise applied.



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