What are your reasons for starting another package management system when we already have CocoaPods? What does this offer over CocoaPods beside the UI?
It's not competing with CocoaPods. Alcatraz gives you a nice UI for installing Xcode plugins, color themes, etc. to customize your editor, while CocoaPods is management of libraries for iOS and OS X development.
Think of Alcatraz as the Xcode equivalent of Will Bond's "Package Control" package for Sublime Text. Cocoapods is a dependency manager, more like PHP's composer.phar (or whatever your language of choice's current dependency-manager-of-choice happens to be).