It's more that I might want something. Say if I was at a video game site, an ad for the new Zelda would be welcome. As long as it didn't get in the way.
Also, I kind of wish more sites took the mindset of http://dodiy.org/ but thats kind of a pipe dream.
Lets not forget quiet. There is almost nothing worse in web surfing than hitting a website only to be ambushed by sounds. Forbid you click and link and then hit back, only to hear it yet again.
Also, I kind of wish more sites took the mindset of http://dodiy.org/ but thats kind of a pipe dream.