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Google does not reproduce whole articles, only short excerpts to help searchers decide whether it's relevant to what they're looking for

And what about, for example, Google's image search tool, where the image itself might be what their user is searching for, and where Google controversially changed their system a little while ago to show full-size images in-SERP and de-emphasize forwarding search users to the original source? Or Google Cache, if it's reproducing material that has since been taken down deliberately from the original source?

To add insult to injury, some Google services still appear to rely on the original source's bandwidth to serve things like images (not to mention avoiding a certain legal argument about copyright infringement), thus violating the basic principle of netiquette that has been good manners ever since people actually used the word netiquette that you don't hotlink other people's stuff on your site.



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