I don't see a faux hawk dude on the front page. I'm getting a professional woman in a pantsuit. If I refresh, I see who you're talking about when it loads another picture. I think it's meant to illustrate that they're not just professional desks, they can be great for (college folks/rockstar ninja startup founders/punk-rock songwriters).
I own a GeekDesk and swear by it. Standing sometimes while coding makes a difference!