So how does this work exactly? I'd assume it just looks for a link in the email that says "Unsubscribe" and just makes that same link more prominent, but does anyone know for sure?
I wonder how it identifies the link? CAN-SPAM doesn't require the link be called "Unsubscribe" - it could be "Stop Receiving Emails From Us" or something like that. Hopefully it will avoid false positives like a patio11-type informative email with a link to an article on "Limiting the Unsubscribes" or something.
I ask because it seems like a useful feature and I just want to make sure that my site takes advantage of it.
I wonder how it identifies the link? CAN-SPAM doesn't require the link be called "Unsubscribe" - it could be "Stop Receiving Emails From Us" or something like that. Hopefully it will avoid false positives like a patio11-type informative email with a link to an article on "Limiting the Unsubscribes" or something.
I ask because it seems like a useful feature and I just want to make sure that my site takes advantage of it.