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1.) Kill LendingTree by creating a service that actually lives up to their slogan "When banks compete, you win". In reality, signing up with LendingTree will just get you aggressively harassed by "Boiler Room" salesmen offering terms worse than whichever bank holds your checking account.

2.) Anything to simplify / make comprehensible the mountain of paperwork that accompanies every transaction around mortgages.

3.) Online payment services for rent, HOA fees and whatnot that aren't painful to use. As a rule, the existing services for this are expensive, ugly and dangerously unreliable.

4.) Home / Apartment search that does more than just dump information on you.

The typical search offers little more than a price range and a zipcode.

I want to be able to provide your search with info about what I do for a living, how old my kids are perhaps a few things that are important to me and get recommendations that consider all of these things.

I don't need to be told about the options in the places I know about it. I need it to reveal the ones I haven't considered.



1) "Carwoo for mortgages" I like it. LendingTree is analogous to TrueCar in this situation.


Except in my experience, Carwoo doesn't work (and just ends up like what incision said for #1 above).


Interesting - I wonder if it's your location. I used it a few months ago (I'm in NJ) and it worked great. Price was way under TrueCar, and going into the dealer was horrible. Only downside was I had to drive an hour away to get the car but was in and out in 30 minutes.




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